News: Plans for Kahani World
The business and industry of animation in India is at the forefront of a spectacular growth of international television and feature film animation production. Pouring over resources that allow them to search out and hire the tens of thousands of talented artists, studios are doing more than just increasing head-count, they're beginning to target their programming toward more deserving audiences. Kahani World, Inc., a creator-driven producer of children's entertainment with offices in Canada and India, is contributing to this strategic shift.
Scheduling a diverse group of co-productions and original intellectual property for production over the next few years, Kahani World is looking to use computer animated television and feature film projects to reach many audiences, the most important of which, is the Indian market. The chief goals of Kahani World is to develop India-themed titles and resultantly establish pre-production and production relationships with other companies, later finding a distributor willing to help bring India a deserving array of animated programming.
With such a vast pool of animators in India for studios to comb through, the creation of regional characters and stories for domestic or international audiences was bound to break through. For Kahani World, the timing is just right. Key reasons include a reported demand-supply gap for original DVD titles in North America, a continuing need for cultural diversity in animation and according to NASSCOM's study of India's animation and videogame industries last year, the Indian animation industry revenues were estimated at USD$ 354 million in 2006, a 24% growth over 2005 revenue. The industry is projected to reach USD$ 869 million by the 2010-year, a CAGR of 25% over 2006-2010.
Kahani World has plans on being an integral part of such growth. Among the company's first releases is the preschool CG direct-to-video project Raju the Autorickshaw, co-produced with J2K Entertainment, Inc. and ACCEL Animation Studios . Reaching a variety of demographics is Kahani World's mantra, and as a result, starting with early education viewers is one place they started.
"The sophistication within the animation industry now demands niche products for different age groups," Biren Ghose, CEO and President, Kahani World, commented to one source. "Accordingly there are five primary target groups towards which our branded content and multi platform distribution will be geared. 2009 will be our 'coming out party' where our brands will interact with kids in both the national and international market places. We believe that these initiatives along with those of our partners and licensees will herald a new style of 'Indian animation'."
India-themed brands that retain a global appeal in many ways are core concepts of the company's development approaches. If this sounds like a lot of talk, then it is worth mention that Kahani World is also co-producing a CG animated comedy release called CoderMan. Whereas the previously mentioned title was an adventure and discovery show for preschoolers, CoderMan is for the Tween (age 9-14) viewership, and tracks the only superhero in the world "whose super powers lie in his programming and soft coding skills."
With the flick of his magical pocket-protector, Mani Subramaniam transforms from your typical family man into the world's most revered and prescient defender of technology, using his skills and knowledge of the business. Using is tech-savvy knowledge of information technology rather than a fancy gadget or two, CoderMan is solving the world's problems, byte by byte. Scheduled for international release this Spring at its earliest, CoderMan was co-produced by KilnIdea Animation. KilnIdea Animation will also assist in the production of Hi Bollywood, also a Kahani World title.
Scheduling a diverse group of co-productions and original intellectual property for production over the next few years, Kahani World is looking to use computer animated television and feature film projects to reach many audiences, the most important of which, is the Indian market. The chief goals of Kahani World is to develop India-themed titles and resultantly establish pre-production and production relationships with other companies, later finding a distributor willing to help bring India a deserving array of animated programming.
With such a vast pool of animators in India for studios to comb through, the creation of regional characters and stories for domestic or international audiences was bound to break through. For Kahani World, the timing is just right. Key reasons include a reported demand-supply gap for original DVD titles in North America, a continuing need for cultural diversity in animation and according to NASSCOM's study of India's animation and videogame industries last year, the Indian animation industry revenues were estimated at USD$ 354 million in 2006, a 24% growth over 2005 revenue. The industry is projected to reach USD$ 869 million by the 2010-year, a CAGR of 25% over 2006-2010.
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"The sophistication within the animation industry now demands niche products for different age groups," Biren Ghose, CEO and President, Kahani World, commented to one source. "Accordingly there are five primary target groups towards which our branded content and multi platform distribution will be geared. 2009 will be our 'coming out party' where our brands will interact with kids in both the national and international market places. We believe that these initiatives along with those of our partners and licensees will herald a new style of 'Indian animation'."
India-themed brands that retain a global appeal in many ways are core concepts of the company's development approaches. If this sounds like a lot of talk, then it is worth mention that Kahani World is also co-producing a CG animated comedy release called CoderMan. Whereas the previously mentioned title was an adventure and discovery show for preschoolers, CoderMan is for the Tween (age 9-14) viewership, and tracks the only superhero in the world "whose super powers lie in his programming and soft coding skills."
With the flick of his magical pocket-protector, Mani Subramaniam transforms from your typical family man into the world's most revered and prescient defender of technology, using his skills and knowledge of the business. Using is tech-savvy knowledge of information technology rather than a fancy gadget or two, CoderMan is solving the world's problems, byte by byte. Scheduled for international release this Spring at its earliest, CoderMan was co-produced by KilnIdea Animation. KilnIdea Animation will also assist in the production of Hi Bollywood, also a Kahani World title.